AI image generators have gotten good enough that the question is no longer “does this work” but “which one fits what I’m actually making.” The tools have drifted apart, and the right pick depends on what you care about.
Quality vs. control
Some tools produce the most striking single image with the least effort. Others give you fine control — consistent characters, precise composition, editing specific regions — at the cost of a steeper learning curve. A one-off graphic and a series that has to look consistent are different jobs with different best picks.
The part people skip: licensing
Before you build a brand around generated images, read the terms. Commercial-use rights, ownership, and whether your prompts and images get reused vary a lot between tools. This is the boring section that saves you a real headache later.
Cost
Pricing models range from credits to flat subscriptions. If you generate in bursts, credits can be cheaper; if you work daily, a subscription usually wins. Match the plan to your actual rhythm, not to the demo. (Specifics here are general guidance, not an endorsement of any single tool.)